Hadehana - Digital Marketing Learning Media

Based on the We Are Social report that there are 97.7% of internet users accessing it via smartphone. Seeing the high use of smartphones, most entrepreneurs are starting to adopt mobile marketing techniques to market their products. Cellphones that were originally only used to make calls and send messages, have now become mobile phones with all the functions and benefits to facilitate everyday life, such as internet access, social media, video and various other features, including presenting t…

For a marketer, they need to know that after creating a website, they still have to make sure all the elements work together without problems to provide the most optimal user experience. A/B testing is one way to find out. Implementing A/B testing will help businesses find the best online promotion and marketing strategy. When testing is done, you can find out which parts to eliminate and which parts to optimize. Therefore, this method is very useful for increasing the conversion rate, a crucia…

Word of mouth marketing is one of the most effective inbound marketing techniques to attract consumers. Basically, this one technique focuses on providing the best possible service to consumers. If satisfied, consumers are expected to spread testimonials to other people. But how to implement this strategy? What are examples of word of mouth that can be applied? Watch this article to the end. What is Word of Mouth? Word of Mouth is a marketing strategy used to generate natural or natural discuss…

Customer Lifetime Value (CLV) is one of the indicators used to determine the value of a company's customers. This metric is considered accurate so it is widely used by companies in calculating their customer value. This metric can help to find out the cost for each effort to attract customers. Even though it has a role, at first glance it is still not considered important by some people. In fact, forgetting CLV can have negative consequences on business competition. Definition of Customer L…

a good website structure turns out to play an important role in helping and making it easier for site visitors to find information quickly. This can even make it easier for Google to identify which content is important and which is not. For those of you who are optimizing a website for SEO , make sure you also pay attention to the site structure. Check out the following explanation to find out how to create an SEO friendly website structure. What is Website Structure? Website structure is the a…

The world of marketing is now growing rapidly. Likewise with the many marketing trends that have sprung up along with digital transformation. Nevertheless, marketing through websites and blogs remains one of the prima donnas. The reason is, this marketing channel can help marketers to increase brand authority and credibility in the eyes of consumers. if you use the website as a marketing medium, then it is important to measure website metrics regularly and periodically. With measurable metrics,…