10 Digital Marketing Tools that Businesses Must Have

10 Digital Marketing Tools that Businesses Must Have

Most businesses take advantage of digital marketing tools to increase productivity and profitability. Some of them even use more than one marketing tool at the same time.

Apart from promotional activities, not a few business people use digital marketing tools to communicate company information, identify consumer interests, and attract them to make transactions.

What are Digital Marketing Tools?

Digital marketing tools are tools that help businesses run promotions online. The range of these marketing tools is not limited to advertising and social media, you can also use them to manage overall business marketing.

Some businesses use several tools for digital marketing together such as advertising, direct mail, and market research to accelerate their sales.

In addition, some businesses also use marketing tools to collect customer data. Where the data can later be used to determine marketing strategies and business development in a sustainable manner.

Best Digital Marketing Tools Recommendations

Recommended 10 digital marketing tools that businesses can use:

  1. SE Ranking
  2. Google Analytics
  3. Google Ads
  4. Mailchimp
  5. Trello
  6. Ahrefs
  7. Semrush
  8. SociaBuzz
  9. Survey Monkeys
  10. Piktochart

1. SE Ranking

SE Ranking is a digital marketing tool that covers almost everything. This tool makes it very easy for website owners to create reports, prepare and summarize analysis, to adjust marketing tactics.

In fact, you can also use SE Ranking to carry out even complex marketing campaigns.

Price: starts at $31.20/month.


  • Keyword Suggestion Tool
  • Keyword Grouping
  • Marketing plan
  • On-Page SEO Audits
  • Keyword Rank Tracking
  • Position Tracking
  • Research Competitors

2. Google Analytics

Google Analytics is a tool used to analyze traffic and show demographic information from that traffic. This includes data such as age, gender and more.

Apart from that, this digital marketing tool can also show who visited your site, whether old customers or new prospects.

Price: can be found by contacting Google Analytics customer support directly.


  • Campaign traffic
  • Website conversions
  • Audience reports
  • Flow visualization graphics
  • Custom reports analysis

3. Google Ads

Google Ads is a special advertising tool owned by the Google search engine. These tools can help you, to gain wider exposure to internet users.

Not only that, Google Ads will also direct prospects to visit your business website.

Price: can be found by contacting Google Ads customer support directly


  • Keyword Planner
  • Competitors Ads
  • Generator Ads
  • Combine Keyword Lists
  • Related Searches

4. Mailchimp

Mailchimp is a digital marketing tool suitable for carrying out marketing activities via e-mail.

This tool can collect and manage customer data. You can then use this data to personalize messages.

Pricing: starts at $11/month for the Essentials plan.


  • Marketing CRM
  • Creative Assistants
  • Website Builder
  • Mailchimp Domains
  • Forms & Landing Pages

5. Trello

Trello is a digital marketing tool that can be used to manage simple projects. This tool is equipped with a Kanban board that makes it easy for you to monitor marketing activities.

Price: starts at $5/month for the Standard plan.


  • Scheduled Commands
  • Kanban Boards & Calendar View
  • Board Collections
  • Task Triggers
  • Private/Shared Access Administration
  • Third-party Integrations

6. Ahrefs

The next digital marketing tool is Ahrefs which provides a link profile analysis option, providing the latest status of a website link to understand the performance of your content.

Not only that, you can also check the performance of your competitors' content.

Price: starts at $99/month.


  • Keyword Analysis
  • Batch Analysis
  • SiteExplorer
  • Backlinks Report
  • Comparison domains
  • Competition Analysis tools

7. SEMRush

SEMrush is a digital marketing tool meant for SEO experts and website owners. This tool can help collect relevant information for your clients.

You can see what the client's business field is like, find suitable keywords, see website traffic and find out problems on your website with just one tool.

Price: starts at $$119.95/month.


  • Position Tracking Pages
  • On-Page SEO Checker
  • Competitive Research Analysis
  • Rank TrackerTraffic Percentage Metric
  • Content Optimization
  • SEO Content Templates
  • Content Marketing Toolkit

8. SocialBuzz

SocioBuzz is a digital marketing tool that connects businesses with influencers and content creatives. This tool offers endorsement services for artists, celebrities, YouTubers, bloggers, and other creative services.

Price: can be found by contacting SocioBuzz customer support.


  • Influencer marketing options
  • Complete information on registered talents
  • Talent portfolio on the website
  • Testimonials from clients

9. Survey Monkeys

SurveyMonkey is widely used by businesses to gather customer information and opinions on your products.

Then, the information collected can later make it easier for you to make decisions and create the right marketing strategy.

Price: starts at $99/month.


  • Survey Distributions
  • Survey Customization
  • Branching/Skipping Logic
  • Multimedia Support
  • Multilingual Surveys
  • Reporting & Analytics

10. Pictochart

This tool for digital marketing can help you do content marketing to create your own infographics for your content even though you are not a designer.

Apart from that, you can also create graphics to explain numbers, maps and videos, and have an auto save feature that secures all your works.

Price: starts at $29/month.


  • Making infographics easier
  • Adjustable canvas size as you like
  • Supported by interactive maps
  • Has design-driven elements,
  • Access to an extensive library of images and icons


Digital marketing tools are very important for businesses that want to bring in lots of leads. Without marketing tools, businesses will find it difficult to manage and measure the success of their online marketing.