How To Create Tons Of Great Content

Now, more and more companies are competing to do content marketing , or create content to support marketing activities. In fact, some have a special team dedicated to producing content, in order to meet the increasing information and education needs of consumers and customers.

However, the more content that is created and published, does not mean that it is good or will lead to the expected results. Content must also have a foundation and foundation for a  solid content marketing  strategy, and be based on the results of research on consumers, and aligned with your business goals.

Content marketing  itself is a marketing strategy approach that focuses on creating and distributing valuable, relevant and consistent content in order to attract and retain a predetermined audience. The goal is to drive profitable customer action.

Content in content marketing programs   can be presented in various forms; starting from videos, blog articles,  podcasts ,  ebooks ,  newsletters , social media content, and many more.

Keys To Create Of Great Content

By consistently creating useful, relevant and interesting content for the right audience—also at the right time and on the   right  channel —your brand has the opportunity to gain maximum benefit, as well as build expertise  that differentiates you from competitors.

Your content activity will also get stronger if it is executed with the right strategy and tactics. What are the forms of content in  content marketing activities ? Check out the following reviews:

Create content to build brand awareness

This form of content is arguably the most common, and is the most common goal in marketing activities. The results of the Marketing Profs survey show that building  brand awareness  is the main goal of the majority of marketing programs in  business-to-business  (B2B) companies conducted in the North American region.

In this phase, basically, you are not selling a product, but introducing a potential problem area to be solved by using your brand's product or service.

Apart from attracting the attention of the target audience, content at this stage is also a basic step for building a brand image in a certain category; while also presenting positive and inspiring content based on the characteristics you want to highlight from your brand, to the target audience.

The forms of content marketing activities   commonly used in this phase are large-scale campaigns, by optimizing the role of  influencers  on social media,  sponsored articles  in leading mass media, and   consistent content marketing campaigns.

 

Create content to reinforce brand building

Brand building  is a process that runs continuously over time, and is not limited to momentary communications for the purpose of instantly increasing exposure to your brand. A deeper stage than building  brand awareness , the essence of this stage is value -adding .

At this stage, the audience begins to be touched emotionally, that your product or service is part of the solution they need; and carried out regularly and consistently.

The content created is usually aimed at motivating consumers and emotionally engaging them with the benefits of using your product or service. Commonly used  forms of content marketing are content portals, on-site content marketing , or video portals.

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Create content to encourage product consideration

One way to influence consumer purchasing decisions is to gather opinions from consumers who have used your product or service; and the results can be used for material in  content marketing activities  at this stage.

Referring to a 2014 study published in  the International Journal of Trade, Economics and Finance , that before purchasing or using a product or service, most consumers read or seriously consider advice from consumers who have used it; and it greatly influences consumer purchasing decisions.

Therefore, at this stage the forms of content that are usually used are  white papers ,  interviews ,  case studies , to videos on how to use products, and of course testimonials.

Create quality and quantity Content 

When creating content, you will need quality and quantity. Quality is harder to teach and achieve, since it requires experience and creativity. Luckily, both of those can be learned through simply creating lots of content. That's how you end up with both quality and quantity. 

Start with your primary channel and go big

You will typically have a primary medium in which you create content. As we mentioned, this can typically be blogging, videos, social media content or podcasting. Choose the one in which you feel most comfortable with and start from there. For beginners, usually blogging works best. 

While quality is more important than quantity, typically you will still need to create a lot of content. Out of your massive output, a few evergreen pieces will come out that will be of the highest quality. Even the best marketers produce a lot of everyday ok content that is not changing the world. 

At the beginning, focus on hitting that publish button, preferrably every day. The more content you can put out, the faster you will learn, but also the faster your audience will find you. 

If you blog, it is essential that you publish one complete article every day. 

If you do video, one video per day is a must. Same with podcasting, one podcast daily should be the minimum. 

For social media, the number of content pieces will depend on a few factors. Generally, you can tweet as often as you can on Twitter, since tweets have a short lifespan. Just don't go over 200 tweets per day every day, since that is a lot and you risk suspension. 

On Instagram, you can try with at least two posts and two or more stories per day, then gradually increase until you see what performs best. Organic traffic on Facebook is almost dead, so you will probably need to boost your posts there with some ads. We will go deep into these numbers in the Social Media section. 

Repurpose your content 

Focusing on one channel is not a bad idea. However, if you want to speed up your process, you can easily create more content pieces out of your primary piece that can get you more exposure on every channel. 

There are many ways to achieve this. If you blog, you will do things like: 

• post the images from your blog post on social media, with some text from the blog post 

• record a short video of you summarizing the post, and post it on Youtube with your blog post link in the description 

• post links to your blog post, again with some excerpts from it as text, and images from the blog post or even different images 

Video is by far the hardest content to create, so if you've done a video, getting more content out of it is easy: 

• grab the transcript from your video and post it as a blog post too 

• besides YouTube, post the video on any social media platform that supports videos (pretty much all of them today) 

• post screenshots of the video, with some text for context, on social media 

• if it makes sense for that particular video, grab the audio part and turn it into a podcast 

Repurposing social media content offers the most alternatives by far: 

• the general rule is to change the text slightly so that it fits the platform where you post it 

• take a screenshot of your tweet and post them on Instagram 

• post the same image on every social media platform (change the text to fit the platform) 

• when you have more than one image, or if you gather a few older images that can be posted together, post them as a carousel 

• you can even post the images on SlideShare and other platforms that 

• you can turn your images into a slideshow video, which you can post everywhere 

• videos made for social media should not only be posted on all social platforms, but also Youtube 

• an easy way to create content for social media is grabbing a beautiful stock photo and placing a smart or cool quote on top of it with a basic photo editor 

These are just some of the ways you can create a lot of great content fast. We will dig in deeper in the social media section.

Practice and be consistent 

Consistency is by far the most important thing you can do for yourself in the content and digital marketing game. Where most people fail is giving up after a month. You must give content creation time - this can't be stressed enough. 

It is possible to see some success after just one month, but realistically you shouldnt expect anything grande before you've been publishing for 90 days. 

After that initial period, the following will happen:

• you will have a solid content base on whichever medium or platform you have chosen.
• you will already be pretty good at creating content, and on your way to becoming great 
• you may have some audience already, and it will only get easier to grow it bigger 
• you will have some clout in the field, either as an intermediate or as an advanced person 

Conclusion

By implementing the steps above, you have a greater chance of attracting consumers or customers through content that is educational, inspiring, entertaining, and even satisfying curiosity.

In contrast to conventional advertising, it is more likely that the audience will enjoy your marketing content more, rather than just being bombarded with advertisements and promotional messages that do not touch the interests or emotional elements of the targeted audience.

Brands should also not be static, but continue to undergo transformation from time to time to grow stronger. It all really depends on your strategy for dealing with brand cycles. There are always challenging things and changes, as well as opening up new opportunities; so it is very important to always adjust your  content marketing strategy , with your brand goals on a regular basis.

If you understand your brand goals and can align them with quality content, you can get more value by building consumer relationships.

Ensure the success of your marketing activities by managing them on the GetCraft platform , and connecting with a network of content creators, mass media, and social media influencers who are ready to help with the content marketing and sponsored content programs that you run.