How to Develop the Right Content Strategy
Content marketing is a marketing strategy that is increasingly popular in this digital era. To be successful, a content strategy or content strategy is needed that is detailed and right on target.
This strategy will help you to get maximum results. Therefore, setting aside special time to compile it will be something very valuable.
If you don't know what a strategy for content is and how to structure it, let's continue reading.
What is Content Strategy?
Content strategy is the process of turning business goals and objectives into a plan.
To achieve this goal, content is used as the main way.
According to Alexa, content strategy is how we plan what we want to achieve with content publication, what type of content is most appropriate, and how to create and distribute content and how to measure success.
Reporting from Moz, this can also be applied to content that is not meant for marketing.
However, content strategy is generally used for content marketing, namely activities aimed at marketing efforts using content.
Why is Content Strategy Important to Create?
Developing a content strategy is your way to determine the right direction so that goals are achieved using content.
Without a well-planned strategy, it will be difficult to start the process from execution to getting results.
Apart from that, compiling a content strategy is a way to optimize your workflow.
By developing a content strategy, you will remember to get input from prospect customers, co-workers, and other people so that your strategy can be more effective and efficient.
In fact, according to HubSpot, strategizing for content can also increase traffic and give you the opportunity to experiment with other marketing tactics.
This can help you get more profit, for example through sponsored content, advertisements on social media, and distributed content.
Not only that, your content can also be more certain to be able to increase brand awareness in potential customers who match your business targets.
How to Develop a Content Strategy
to create a content strategy requires a comprehensive strategy, we divide it into two very important parts to simplify it.
This first part will discuss the formulation of strategy content in general
1. Set goals
To start compiling a content strategy, you must know what goals you want to achieve.
The considerations to think about are what your brand vision and mission, marketing goals, and business needs are.
Don't forget to ask for approval from key stakeholders who have an interest in the business.
Some examples of goals that can be set for designing this strategy are:
- increase product awareness
- support customers
- change public perception
- increase the number of signups or subscriptions
- lead nurturing so that users become consumers
- foster customer loyalty or customer loyalty
The goals set in the content strategy can change at any time, especially if the business is growing.
This is natural, the important thing is to focus on just a few goals at one time to ensure that they can be achieved properly.
2. Know the audience
Important knowledge to know before developing a content strategy is information about the audience.
Without this information, the strategy created will not be effective.
Know who or what kind of people will be the focus of the company with a content marketing strategy.
Then, learn what they like or what concerns them in general.
Then, look for information about how and where they usually look for information.
For example, find out if they watch videos more often, read articles, or view Instastories on Instagram or other social media content.
That way, you can determine what content is most appropriate for them and where to upload it.
3. Competitor research
A good content strategy must also consider competitors.
Always know what competitors are doing or developing.
Use tools that can help you monitor competitor activity and find out industry trends so you can find opportunities to be successful in the market.
4. Know your strengths
Positioning or placement of a company or business is important.
To do this, you must know what are the advantages of your business compared to competitors and what can make you superior.
These things also need to be considered to create a content strategy that leads the business to success.
5. Cost estimation
Of course, content marketing cannot run without costs.
Therefore, in developing a content strategy, it is also important to calculate the costs required to realize the strategy and achieve goals.
As much as possible, the strategy made must be efficient.
6. Plan outcome measurement metrics
Of course, the success of a strategy must be measurable.
Therefore, we must know what metrics are right to measure the success of the goals that have been set.
For example, if the goal is to grow brand awareness, the metrics to review are growth in traffic, views, and shares.
The second part
This section formulates a technical content strategy to determine what posts will be created and served to consumers.
How much to post
The simple answer to how much to post is - the more, the better.
Of course, that is not the whole story. Your content also needs to be of great quality, and just blindly rushing to create more content will result in poor quality. So the real answer would be - as fast as you can without sacrificing quality too much.
Quality content means:
- it is correct, it is written well, without grammar errors and with correct punctuation (using Grammarly is awesome for this)
- helpful and provides value to the users
- detailed and in-depth
- plenty of images and videos to keep the users engaged
- link to other great resources
- original research
Typically, you will be able to post at least one such piece of content per day. At first it will be a struggle, but as you get used to it, it becomes easy. If you can do more, go ahead and post more quality content faster.
Picking the topics
Each post should be about helping your readers solve a problem or make a consumer choice. That way, you will both gain their trust and make a profit through affiliate commissions.
It is not recommended to figure out every topic you will write about in advance. Your perspective and your plan will change as you go along. It's best to choose the topic for your post every day, before you start writing.
At the beginning, however, there might be an exception. If you are not sure about your niche (the product or idea around which your blog is centered), you may want to try and come up with a few dozen topics. Using a tool like Semrush helps greatly in this process. that way you
will see if you can write in that niche without exhausting it too fast.
We will go into more depth in later chapters, but choosing a topic will involve a lot of your intuition and thinking about the needs of your audience.
In general, your posts will fall into one of the following three categories:
- response posts (answer a specific questions, 1200 - 1500 words)
- staple posts (list articles)
- pillar posts (big posts, 3000+ words) Aim for 30 each, and chances are in 3 months
you will have one of the best blogs about your niche on the Internet.
The goal for your blog in order to earn money from it is to establish yourself as an expert in your niche.
You will accomplish this by taking your audience through a solution to their problem step by step. Once you prove you can do this, they will trust you for a long time and will buy from you. The more you are of service to your audience, the faster you will build authority.