Use Pagespeed Insights to Optimize Your Website
In today's fast-paced digital world, website page speed has become a critical factor in determining the success of a website. A slow-loading website can lead to a poor user experience, high bounce rates, and ultimately, a loss of potential customers. In this article, we will discuss why website page speed matters and provide tips on how to improve with Google page speed insight.
What is Page Speed?
Page Speed is the amount of time it takes to load a web page. Page speed is determined by several different factors, including the site server, page file size, and image compression.
Why is Page Speed Important?
Page Speed is an important factor in ranking your website higher in Google search engine results. If your website is not on par with the top 10 pages, you will not rank on the first page. So focusing on Page Speed is very important to have a successful company and a converting website. Apart from that, other reasons why Page Speed is important include:
- User Experience : A fast-loading website provides a better user experience. Users are more likely to stay on a website that loads quickly and navigate through it easily. A slow-loading website can frustrate users and lead to high bounce rates.
- Search Engine Optimization (SEO) : Google has stated that website page speed is a ranking factor in its search algorithm. A faster website can improve your SEO and search engine rankings and drive more traffic to your website.
- Conversion Rates : A slow-loading website can negatively impact your conversion rates. Users are less likely to make a purchase or fill out a form if the website takes too long to load.
- Influence Analysis : In general, a faster site will log more visitors as the analytics tags become faster. However, if someone leaves before the tag is activated, they will not be recorded in the analytics system.
- Bounce rate: The average internet user wants a page load speed of between 1 and 2 seconds. If it is more than that, it will increase the bounce rate. That is the probability that the user will leave the site.
Google reveals that 53% of internet users tend to leave a website that takes more than 3 seconds to appear. Thus, increasing website loading time is a major factor to get lots of visitors.
if you manage a business website with a slow page loading speed, then you have to fix it immediately. Your website can lose a lot of web traffic which will have a negative effect on the conversions that are generated.
You need an analysis tool to find out the problems that hinder your website's pagespeed. To see your website's page loading speed, you can use Google PageSpeed Insights. On that page, you can see how much score Google has given you for your website speed performance
So actually, what is Google PageSpeed Insight? Check out the discussion and how to use it to optimize website performance e.
PageSpeed Insights is a web tool that analyzes the loading speed of a web page and provides suggestions for improving it. It is a free tool developed by Google that helps website owners to optimize their pages for faster loading times, thereby enhancing the user experience.
Page speed is a crucial factor for any website's success as it affects the user engagement and conversion rates. Users are more likely to abandon a website if it takes a long time to load, resulting in a high bounce rate and ultimately low conversions. Moreover, search engines like Google also consider the website's speed as one of the ranking factors for search engine optimization.
To use Pagespeed Insights, you need to enter the URL of the web page that you want to analyze. Once you have entered the URL, the tool will analyze the page's performance based on several metrics, including the time it takes to load, the size of the page, and the number of requests required to render the page.
How to Use Google Pagespeed Insights
A website owner needs to check the performance of the website he has. Because internet users who visit a site will leave the website if they find it loading for more than 3 seconds. This is what makes the loading speed of a website considered important, and there are still other things that make the reason for the importance of the loading speed of a website. Given the importance of this, website owners need to know how to use tools to check website loading speed. One of them uses Google Pagespeed Insights.
Then how do you use Google Pagespeed Insights, here's the flow:
- Go to the Google Pagespeed Insights website.
- Type in your website address that will be checked for loading speed in the column provided.
- Wait for the results of the website analysis that has checked the loading speed.
The results of website analysis are indicated by a score range of 0 to 100. A score of 0 to 49 indicates that the website has a slow loading speed. A score of 50 to 89 means that the website has reached an average loading speed. Meanwhile, websites that have fast loading speeds have a score of 90 to 100.
Read Google PageSpeed Analysis
In reading the PageSpeed Insight analysis, there are 6 sections. Consists of origin summary, Field Data, opportunities, Lab Data, Diagnostics, and Passed Audits. Here's an explanation.
Field Data and Origin Summary
The loading speed value is based on First Contentful Paint and First Input Delay. First Contentful Paint is when the first image or text appears. First Input Delay is the delay between the visitor's first interaction and the browser's first response.
Web speed is considered fast if the FCP and FID values are both high. If either FCP or FID is low, the website is considered slow.
It describes some of the results of the analysis, including:
- First Contentfull Paint (FCP) is the time when the first image or text of a website appears
- Speed Index, which shows how quickly the contents of a page appear clearly, the assessment is that if the value is lower, the better.
- Time to Interactive, the first time that shows a page is considered fully interactive.
- First Meaning Paint, this result is used to measure when the main content of a page appears.
- First CPY Idle, indicates the first time a page visitor can input.
- Estimated Input Latency, shows how long it takes a website to respond to input entered by the website user.
After getting the results of website analysis, you get suggestions for optimization steps that can be taken to increase the website loading speed.
In the explanation of the diagnostic results you can find out the performance details of the website that have not been mentioned and explained in the previous analysis.
In the opportunities section, we have been told about what optimizations can be done to increase website loading speed. In the passed audits, it will contain any optimization reports that you have successfully done.
Techniques to Increase Pagespeed Score
Based on the PageSpeed Insights analysis, the tool provides recommendations to improve the page's speed and performance.
These suggestions may include
enabling browser caching, and
reducing server response time.
It is essential to note that the PageSpeed Insights score is just one of the many factors that contribute to a website's speed and performance. Other factors such as server response time, internet speed, and device type can also affect the page's loading speed. Therefore, it is essential to use the tool's recommendations as a starting point to improve the page's performance and speed.
In conclusion, Pagespeed Insights is an excellent tool for website owners to measure their website's page speed and get suggestions for improving it. By following the tool's recommendations, website owners can make their pages faster and more user-friendly, ultimately leading to higher user engagement, greater conversions, and more significant search engine visibility.