What is On-Page SEO? Definition, Purpose and Method of Optimization
Optimization on website pages must always be prioritized because search engines continue to grow. It is important to ensure that your on-page SEO strategy is up to date. In this article, we will discuss what On Page SEO is, why it is important, and several ways to optimize it. Come on, see below!
Understanding On-Page SEO
On-Page SEO is an SEO optimization technique that is carried out on the website itself with the aim that search engines will know whether your website is relevant or in accordance with what users are looking for with good quality.
That said, you optimize your website so that the structure and content are useful for visitors, make it easier for visitors to explore, visitors feel "at home" and search engines understand the structure of your website.
And please note, Google does not like content that is weightless, does not provide added value for readers, is not original (original).
Why is on-page SEO important?
On page SEO is very important because it helps search engines understand your website and its content, and identify whether it is relevant to search queries. As search engines become more sophisticated, there is a greater focus on relevance and semantics in search engine results pages (SERPs).
Optimizing on page SEO must always be prioritized. Off page SEO will not produce many benefits if you do not pay attention to the basics of on page SEO first. Relevance is a big part of on page SEO to rank higher on google.
The difference between on-page SEO and off-page SEO
After knowing the meaning, then you also need to understand the difference between On Page SEO and Off Page SEO.
Broadly speaking, the difference between On Page SEO and Off Page SEO is as follows:
- SEO On Page is an optimization technique that is carried out on the website by optimizing content and some technical matters on website pages.
- Off Page SEO is an optimization technique that is carried out outside the website with the aim of getting the website to be on the top page of Google search. This is done by increasing domain authority through link building, backlinks, or other external website optimization activities.
How to optimize on-page SEO
Please note, On Page SEO optimization is something that must always be prioritized considering that search engines will continue to grow. As for some ways to optimize SEO On Page are as follows:
1. Quality Content
Users use Google Search to find quality content. Google Search must understand the content before displaying it to users.
Can the information be trusted?
Is the author of the article expert and provides a unique perspective?
Is the content included original with original analysis?
Is the content duplicate or auto-generated?
Is the quality and style of writing unique, valuable and interesting?
Expertise, Authoritativeness and Trustworthiness (EAT) is a framework that Google raters use to rate content creators, web pages and websites as a whole.
Google always prioritizes high-quality content. It wants to ensure that sites that produce high-quality content are rewarded with better rankings and sites that create low-quality content get less visibility. This means that EAT should be a consideration in your SEO strategy.
2. Optimizing Title Tags
The title tag or title tag is an HTML tag that is at the beginning of every web page, providing the main clue or context about the subject matter of each page. These tags are displayed on search engine results pages (usually used as clickable links).
Unwritten, duplicate, and poorly written title tags can negatively impact SEO results. So make sure you optimize this element.
3. Use headings in the article
Headings or sub-headings make it easier for the audience to read and understand the points in the article. It is also useful as a guide for readers who don't have enough time to read the entire text.
Not only for readers, headings are also useful so that Google understands the contents of the article.
4. Image Optimization
Optimizing images correctly will actually help you maximize the On Page SEO optimization method, you know, friend! Image optimization can provide more traffic to the website.
The image optimization tips in On Page SEO are as follows:
- Name Images Appropriately
- Provide Description
- Image Compress
5. Use Short and Descriptive URLs
The way to optimize On Page SEO is to simply use short URLs and contain keywords, with one word that is easy to spell and easy to remember but can describe the website as a whole. Because, the shorter the URL, the more preferred it will be.
For the record, making your URL SEO friendly and easy to remember can make it easier for visitors to re-access your website.
6. Add internal and outbound links
If described, internal links are links to other pages on the same website. Outbound links also direct readers to other URL addresses, but on different websites. Adding outbound links can provide context and indicate a credible source for the content of the article. Meanwhile, internal links invite readers to read other articles on the same website to complete their knowledge regarding the problem.
7. Complete with a meta description
Meta description is an HTML tag that plays a role in summarizing the contents of the content. Through the meta desc, readers can get a summary of the writing before reading it in its entirety. Google will also use it in understanding the contents of the content.
Properly optimizing meta descriptions can help improve:
- Click Through Rate (CTR)
- Perceived quality of results on SERP
- Perception of what the website offers
Use these tips to write compelling descriptions quickly:
- Describe the title tag: Include unique content on the page that you can't include in the title.
- Use the active voice: personalize the contents of the meta description.
- Be concise: Use about 120 characters or less.
- Keywords: Google usually bolds words and phrases that are closely related to the query.
8. Maximizing Page Loading Speed
On page SEO is not only related to written content and visual assets, but also the page speed of your website. In short, page speed refers to the loading speed of a website until the content on it is presented to the audience. If it takes a long time, it is likely that visitors will tend to choose to go to another site to solve the problem.
Several measurements that can be used to increase website loading speed include time to first byte (TTTB), fully loaded page, and first contextual paint. Overall, the ideal page speed to get Google's top ranking is three seconds. How to increase website page speed consists of a number of steps, such as optimizing the code and using images with small sizes.
On Page SEO is very important if you want to increase your website's chances of showing up in search results. Optimizing these factors regularly can help increase rankings, traffic and conversions.