Website Metric Most Important To Measure Content Marketing Performance
The world of marketing is now growing rapidly. Likewise with the many marketing trends that have sprung up along with digital transformation. Nevertheless, marketing through websites and blogs remains one of the prima donnas. The reason is, this marketing channel can help marketers to increase brand authority and credibility in the eyes of consumers. if you use the website as a marketing medium, then it is important to measure website metrics regularly and periodically.
With measurable metrics, you will get information or insights about website performance. So, you can take the right steps to optimize or evaluate. Not only that, information from metrics also helps you to know consumer interests and predict trends that will be popular in the future.
What are Website Metric?
Simply put, Website Metric is a measurement factor for tracking site performance. You can use these numbers to your advantage by checking your statistics.
Website performance metrics can be anything, including traffic, conversion rate, most popular pages, etc. The main benefit of tracking these metrics is getting clear insights about your website. This can help you identify what is working for your site and what is not.
The Importance of Website Metric
tracking websites means doing a few important things. You are not only checking website performance, but also visitor experience. Metrics help you maximize your time. That could mean loading speed, data, page settings and more.
Based on your previous work, you can make a successful decision about the future of your site. For example, which pages are the most popular on your site? Identify that and generate more content like that. Add more value to your website and learn from mistakes by reviewing your website performance.
How do you measure website performance metrics?
Third-party applications and websites provide basic results about the performance of a website in terms of its loading speed and responsiveness. The best way to get detailed results about how your site is performing is to analyze its website KPIs metrics. KPI stands for Key Performance Indicators. It is a measure for tracking website performance. There are several KPIs to worry about. However, some are more important than others.
Measuring KPI can be different for all websites. That's because each site has its own goals and objectives.
13 Metrics to Measure Website Performance
You need to know that not all websites can provide optimal performance, even having difficulty getting high rankings in search engines (search engine result pages). Therefore, it is important to evaluate website performance by measuring certain metrics.
Then, what are these metrics?
1. Website Traffic
The first is website traffic metrics. Website traffic itself is the total number of visitors on your business website. This metric is the metric most often used to find out how much visitor interest is in your content.
Traffic is the most important metric to measure website performance. It determines the number of new and returning visitors to your website. This metric is also linked to traffic sources. It means which channel brings how many users to your site.
2. Top Pages
Second, is the top pages metric. This metric is used to find out which pages on your business website bring in the most traffic.
Landing pages also play an integral role in this metric. You can make a lasting first impression by viewing and optimizing your landing pages separately.
3. Bounce Rate
Third is the website bounce rate metric. Bounce rate is a term that describes the percentage of visitors who leave your website after opening it.
Unique pageviews are counted when a visitor visits a website, but takes no action (directly exits the website). For example, not clicking on links or CTAs, not filling out forms or subscribing, not placing orders or other actions.
The higher the bounce rate metric you get, the higher the possibility that your website will lose out to competitors' websites.
Therefore, it is important for you to reduce the bounce rate. However, you must first identify the cause of the high bounce rate. After knowing the cause, then immediately do the optimization. Because a low bounce rate will make it easier for you to convert leads (lead conversions).
The most common thing that can cause this to happen is non-optimization or below average site quality.
To minimize bounce rates and increase session time, you need to make sure your content is relative to your keywords and has a optimized or mobile-friendly layout. Start by identifying which pages or posts have the highest bounce reports. You can view it for each page separately from the landing page report.
4. Conversion Rate
The function of this metric is to measure how many visitors or consumers take action on your website. For example, buying a product (closing), registering an email or creating an account, subscribing, and so on.
Engagement and conversions are different performance data metrics. But, they are often discussed together. Engagement refers to the number of views and clicks on a post or page. Conversions, on the other hand, are determined by the CTA (Call to Action) element. That includes subscribers, registrations, orders, turning on notifications, etc.
Even simple sharing can result in higher conversion rates on your site. Engagement and conversions help websites become successful together. That's why you need to focus on both metrics for overall growth.
5. Customer's lifetime value
The customer lifetime value (CLV) metric is the average amount of revenue a company earns from a single customer.
It can be said that this metric helps you to measure how much your business is growing.
The formula commonly used for customer's lifetime value is;
CLV = Average transaction value x (Number of transactions in a year x retention time)
6. Average Time Spent on Page
As the name implies, this metric aims to measure the average time visitors spend on a website. If the value of this metric is high, of course it is a sign that your website content is indeed interesting and useful for visitors.
Not only that, having a high score in this metric also means that visitors value the information on your website.
7. Returning visitors
Returning visitors is a metric that shows old (previously visited) visitors returning to your website.
If one indicator of the success of the sales process is repeat purchases, then returning visitors is one of the metrics for the success of a website.
This metric data is very important for those of you who are implementing a defensive marketing strategy. In fact, you can take advantage of existing data to carry out re-marketing strategies by continuing to display that content. Slowly, you can gain brand awareness at the Top-of-Mind level.
Generally, Google Analytics website performance is used to perform this task, because it is very easy to use and gives the closest results. Google Analytics can help you find key factors to track.
8. Cost per conversion
The cost per conversion metric describes how much advertising costs to get consumers.
This metric will help you find out how effective your marketing and advertising campaigns are at generating conversions from your website. In fact, you can take this metric even further with the concept of A/B Testing.
9. Landing pages
Landing pages are pages that visitors open the first time when they visit your website.
Landing page metrics can show how long visitors spend on the page and which buttons are clicked the most.
An important key to increasing the value of this landing page metric is creating it with an attractive layout, images and text.
10. Exit pages
The exit pages metric is which pages on the website are always left by consumers.
Usually, exit pages are similar to landing pages, especially if the website has a high bounce rate.
If you see that visitors leave the website on the same page, try to make the page more attractive and user-friendly.
11. Pages per Visit
This metric shows the amount of content that visitors see when they visit your site. Therefore, to optimize it you can use internal links or backlinks. Thus, the opportunity for visitors to open related content will be even greater. So, this will increase the time they spend on your website.
12. Traffic sources
The traffic sources metric tells you where visitors are visiting your website from, such as from organic search or referrals from other sites.
Understanding this helps you distribute content and also increases the effectiveness of your marketing strategy.
13. Social sharing
Social sharing metrics provide information about content shared by visitors to social media platforms.
Having high social sharing metrics can mean that your audience likes your content.
Understanding Website Metrics can lead to the success of your site. If you've never paid much attention to it, maybe now is the time to do it. Focus on what works for your website and what doesn't. This will help you make better decisions for your site as well as your business. Track your website performance data, and point out your mistakes, which will help you reach new heights.