8 Ways To Get High Quality Backlinks

Learning how to get quality backlinks is one of the oldest and most effective SEO tactics to do.

An effective backlink strategy helps increase the authority and ranking of a website, resulting in higher organic traffic. But each backlink has a different value and influence.

This article will explain 8 ways to get high quality backlinks, which you can follow if you want to get them. Immediately, let's start the discussion.

What are backlinks? What does it do?

Backlinks are links on other websites whose purpose is to point to your website or one of its pages. Also known as inbound links, backlinks can be embedded in text, images, or as CTA (call-to-action) buttons.

Behind your website's SEO strategy, backlinks have an important role, especially for:

• Credibility. Google treats backlinks as endorsements of trust or recommendations for specific pages. If there are many websites that place backlinks to your website, it means that your website has relevant and credible content.
• ranking. To get the top ranking on the Google search page, backlinks are one of the determining factors. The more quality external links to your website, the higher it will rank in search engines.
• Accessibility. Search engines use links to find, crawl, and index your web pages more quickly.
• Referral traffic. Backlinks are information references, recommendations, specifically about a particular topic. If a high-traffic domain has a link to your page, chances are that some of their readers will visit your site.

Criteria for quality backlinks

There are several characteristics of quality backlinks, such as:

Domain authority

These backlinks come from sites with high Domain Authority, have good rankings in search engines and have many referring domains.

Relevance

Quality backlinks come from sites that have topics and niches that are similar to your website or site.

Unique

Backlinks coming from a site that has many links to many other domains will be considered less unique and valuable than backlinks from a site that only has a few outgoing links.

Traffic

Those backlinks come from sites with active readers, good social media exposure and high visitor counts.

Anchortext

Backlinks with anchor text that matches your target keywords are considered to have better quality. The existence of a correlation between anchor text and these keywords can affect the ranking of your target keywords.

Do-follow links

Backlinks in the form of dofollow links can help you increase page rank, get more SEO points and increase link juice which makes your site rank higher on search engine results pages.

Conversely, backlinks in the form of nofollow links don't really help you because they have no SEO value at all, because there is a "nofollow" HTML tag on the link which signals search engines to ignore the page.

How to get High Quality Backlinks

Getting high quality backlinks is indeed a quite difficult and challenging part of SEO. Even so, there are 8 ways to get quality backlinks that you can try, such as:

1. High quality content

The most important and first way to get quality backlinks that you should pay attention to is to create valuable and high-quality content. This will give a better reflection of your brand as a whole.

If your site's pages appear to be of low quality and lack valuable information, then other sites will not see you as a brand with authority worthy of being linked to on their site.

2. Unique Content

In addition to valuable and high-quality content, your content must also be unique. If possible, create content that has never been created by anyone else. A point of view that no one else has ever taken. For example, you could do a case study about your customer or business. The uniqueness of your content will be the hallmark of your website and an attraction for users to embed a link to your website or blog.

3. Create Infographics

Sometimes people are lazy to read long paragraphs. With this habit, you can use infographics instead. Make infographics so that people are interested in reading your articles. In addition, it is also easier for people to share infographics because they are more attractive and easier to understand.

4. Use Content Sharing Platforms

Most people share their latest articles or content on social media. It is indeed mandatory. However, apart from sharing content on social media, you also need to share your content on content sharing platforms.

Content sharing platforms such as Medium, Reddit, and SlideShare can be used to place your website or blog link. You can write new articles that are still related to the topic you are discussing and then place the link to the article you want. That way you get backlinks from the content sharing platform. Even though the links are nofollow, this method is still feasible to apply to promote blog or website content.

5. Guest blogging

Guest posting or guest blogging is the practice of looking for popular backlinks, because it is free, but you get rewarded in the form of a link to your website. This link can be placed in the author's bio section or used to cite information contained in the content. 

This method is a popular way to get quality backlinks because it will benefit both parties. 

To do this method first identify a site that fits your niche where you can contribute. Apart from editorial sites, you can find other options by looking at the guest blogging being done by your competitors.

6. Utilizing Broken Links

Even reputable websites still have the possibility of broken links. Every link on the website is initially linked to another page online. However, because websites change or move their content frequently, some links will eventually break or lead to pages that no longer exist. When a user clicks on a broken link, the website will display a 404 error page telling them that the page in question no longer exists. This of course will give a bad experience to users and make it difficult for search engines to crawl and index websites efficiently.

You can take advantage of broken links, because this strategy will eventually find the broken links themselves, identify the content they originally referred to, then give websites the opportunity to replace the broken links with valid links to more relevant content. And the content, of course, is on your website.

7. Skyscraper Content

Skyscraping is the process of finding content on your website that is already good, then making it even more popular. This concept was introduced by Brian Dean of Backlinko and is still a great way to generate valuable content ideas that can generate links to your website. Then how? If you have certain competitors, you can start skyscraping by using Ahrefs' Site Explorer. You simply enter your target domain then select Site Explorer-Page-Best by Links.

Conclusion

Those are some ways to get quality backlinks that you can try when doing SEO optimization for your site.

Getting it may not be easy because it takes time and effort. Even so, the first thing you should pay attention to before getting backlinks is to focus on the quality of the content on your own site.

Make sure the quality of your content is good, high quality and unique. That way, many sites will not hesitate to link your site into their content.