Long Tail Keyword: Definition, Examples, and Their Functions for SEO
When creating website content or articles, you must use keywords to maximize SEO so that they can appear on search engine results pages. However, you must understand the types in order to find the right keywords. So among them there is such a thing as long tail keyword.
If keywords usually only consist of one or two words, then long tail keyword are keywords that consist of 2 or more than 3 words, that's why they are said to be long.
Why should you use long tail keyword? Because usually users on the internet search for specific keywords. If you don't know what long tail keyword and examples are like, just take it easy, just look at this article.
What Are Long Tail Keywords?
Long tail keywords are specific keywords consisting of two or more words. The search volume for long tail keywords tends to be low and the competition is not as fierce as compared to short tail keywords. That is, using long tail keywords in your website articles can help increase ranking on Google SERP.
Due to long keywords, few people usually search for them. They are usually the ones who want specific answers or articles. In addition, the function of long tail keywords is to get website traffic from certain keywords.
Many people think that long tail keywords must be long and consist of three or more words. However, this is not always the case. Long tail keywords can only consist of two words as long as they are specific and the level of competition is low.
Example of Long Tail Keywords
If the short tail keyword is "Blog", then you can add other, more specific words to find keywords with less competition. for long tail keywords examples, you can use the keyword “how to start a blog”.
These keywords search for up to 60,500 per month and the level of competition on search engines also tends to be easy.
Benefits of Long Tail Keywords
Long tail is a keyword that is used to get a specific answer. Besides being useful for that, long tail keywords have other benefits. Here are the benefits of long tail keywords:
1. Ranking for short tail keywords
In long tail keywords, most of them must include short tail keywords too. This will help you rank on Google, both for long tail keywords and short tail keyword in it. Thus making more organic traffic come.
2. Can Bring in Lots of Traffic
If you choose a topic that has a lot of long tail keywords, more organic traffic will come. Because, you don't target just one main keyword from that topic, but many keywords at once.
In effect, your website will appear in every search for each of the targeted long tail keywords. It doesn't appear just once because it only targets one main keyword.
3. Increase the conversion rate
Long tail keyword are keywords that are specific, so most people looking for these keywords are usually ready to make a purchase. For example, distinguish between domain keywords and cheap domains in England.
In the first keyword, the meaning is very broad, users may want to know the meaning of the domain. However, for the second keyword, users find out more specifically who are most likely intending to buy a cheap domain in England.
When users search for these keywords and find them, they will click and start searching so that product sales opportunities arise. So it will also increase the conversion rate.
How to Find Long Tail Keywords
Below is how to find long tail keyword to increase website traffic, namely:
1. Use “related Searches…”
When you do a search on Google, there is usually a section “related Searches..”. You can use this section to find long tail keyword.
To do this, you just need to enter a keyword, then scroll down and find that section.
2. Take advantage of the box "People also ask..."
Apart from using the features above, you can also use the “People also ask..” or “people also ask..” box as shown below.
The box contains questions from users regarding the keywords you are looking for. So, most of these questions are specific and long so you can use them as long tail keyword for content.
3. Use Answer the Public
Answer The Public is one of the most accurate ways to do keyword research. Because, this one long tail keyword tool provides keywords in the form of specific questions with a 5W + 1H format (What, Where, When, Why, Who and How).
How to use it is also not difficult, you only need to enter short tail keyword in English then click Search. But remember, the search results are in English.
3. Visit Online Communities
Online communities like facebook groups and Quora can also be the best places to find long tail keyword.
Because online communities are places where hundreds of people from all over the world gather to ask and answer questions about certain topics. However, before asking the online community, ask Google first.
6. Use Soovle
The next tool that can be used to find long tail keyword is Soovle. This tool collects keywords from Google, Yahoo, Bing, Amazon, Wikipedia, Answers.com, and YouTube. Soovle allows you to find many keywords that are difficult to find with other tools. You only need to enter keywords in the search field, after that the results will appear.
Conclusion
Long tail keywords are keywords consisting of more than 2 words that specifically answer user questions.
Long tail keywords generally have low search volume but the competition is not as intense. So what are you waiting for? Use long tail keywords in your site's content to help increase your site's ranking on Google.