Mastering Google Keyword Planner: A Comprehensive Guide for Effective Keyword Research

Mastering Google Keyword Planner: A Comprehensive Guide for Effective Keyword Research

Are you struggling to find the right keywords for your website or blog? Look no further than the Google Keyword Planner. This powerful tool provided by Google can help you discover the most relevant and popular keywords in your niche. 

In this article, we'll walk you through a step-by-step guide on how to use the Google Keyword Planner effectively for keyword strategy,.

What is Google Keyword Planner

Google Keyword Planner is a free keyword planning tool provided by Google Ads that helps advertisers and website owners find relevant keywords for their campaigns. It allows users to research and analyze keywords to determine their search volume, competition, and potential performance.

With Google Keyword Planner, you can:

  • Discover new keywords
  • Get keyword ideas based on a website or page
  • View search volume and trends
  • Estimate keyword performance
  • Refine keyword lists

Google Keyword Planner is a valuable tool for conducting keyword research and planning your SEO optimization and advertising strategies. It can help you identify relevant keywords to optimize your website content and improve your visibility in search results.

Each section serves a specific purpose. To find new keywords, enter relevant terms or phrases related to your business or industry. The tool will generate keyword ideas along with their search volumes and competition levels. Next, use the search volume data to identify high-potential keywords with decent traffic. To further refine your keyword list, analyze the competition level for each term.

Conducting Effective Keyword Research For Seo Strategy And Ad Campaign Optimization

Keyword research plays a crucial role in optimizing your website for search engines and maximizing the success of your ad campaigns. To ensure effective keyword research, start by identifying the main topics or themes related to your business. Use Google Keyword Planner to explore relevant keywords that have high search volume and low competition. Begin by entering your chosen topic into the Keyword Planner's search bar.

The tool will generate a list of related keywords along with their average monthly searches and competition level. Analyze this data to identify keywords that align with your objectives. Next, consider long-tail keywords, which are more specific phrases containing multiple words. These often have lower competition but higher conversion rates as they target users with clearer intent. Lastly, prioritize intent-based keywords that align with the goals of your SEO strategy or ad campaign.

Analyzing Search Volume And Competition For Targeted Keyword Selection

One of the essential aspects of using Google Keyword Planner effectively is analyzing the search volume and competition for targeted keyword selection. By understanding these metrics, you can determine the popularity and competitiveness of specific keywords. Search volume refers to the number of times a keyword is searched on Google within a specific time frame. Higher search volume indicates greater user interest in that particular keyword, making it potentially more valuable for your website or content optimization.

On the other hand, competition measures how difficult it is to rank for a particular keyword. Google Keyword Planner provides a competition score that ranges from low to high, indicating the level of competitiveness. It's crucial to strike a balance between high search volume and manageable competition when selecting keywords. By analyzing both search volume and competition, you can identify keywords with significant search demand while also considering your ability to compete effectively within your niche or industry.

How to Sign Up for Google Keyword Planner

To sign up for Google Keyword Planner, you will need a Google Ads account. Here are the steps to create an account and access the Keyword Planner:

  1. Go to the Google Ads website ( and click on the "Start Now" button.
  2. Sign in with your existing Google account or create a new one.
  3. Once you are signed in, you will be prompted to set up your first Google Ads campaign. You can skip this step by clicking on the "Switch to Expert Mode" link at the bottom of the page.
  4. On the Google Ads dashboard, click on the "Tools & Settings" option in the top menu.
  5. In the dropdown menu, click on "Keyword Planner" under the "Planning" section.
  6. If you are accessing the Keyword Planner for the first time, you may be asked to set your country and language preferences. Choose the appropriate options and click on "Save."
  7. You should now have access to the Google Keyword Planner. You can start using it to research keywords, get search volume data, and plan your advertising campaigns.

Note: Google Keyword Planner is primarily designed for advertisers, so you may need to set up a Google Ads campaign or provide billing information to access certain features. However, you can still use the tool for keyword research purposes without running ads.

Step-By-Step to use the Google Keyword Planner

Here's a step-by-step guide on how to use the Google Keyword Planner:

Step 1: Sign up for a Google Ads account

To access the Google Keyword Planner, you'll need to have a Google Ads account. If you don't already have one, visit and sign up for free. Once you're logged in, navigate to the Tools & Settings tab at the top of the page and select Keyword Planner.

Step 2: Choose a keyword search type

You have two options for conducting keyword research: "Discover new keywords" and "Get search volume and forecasts." The first option is ideal if you're just starting and want to find new keywords related to your industry. The second option is best if you already have a list of keywords and want to gather data on their search volume and forecasting.

  • If you select "Discover new keywords," you can provide a few seed keywords or enter the URL of a relevant webpage. Google will generate keyword suggestions based on the provided information.
  • If you choose "Get search volume and forecasts," you can enter one or multiple keywords or phrases to get insights on their average monthly search volume, competition level, and more.

Step 3: Enter your keywords

If you selected the "Discover new keywords" option, enter a few seed keywords that are relevant to your business or topic. For example, if you have a cooking blog, you might enter keywords like "recipes," "cooking tips," or "healthy eating." If you chose the "Get search volume and forecasts" option, enter your existing keywords to analyze their search volume and performance.

Step 4: Filter your results

After entering your keywords, you'll be presented with a list of results. You may want to narrow down the results by applying various filters. Filters can include location targeting, language preferences, date range selections, and more. Utilize these filters to get more accurate and targeted results for your specific audience.

After making your selections, click on "Get Results."

Step 5: Analyze the data

The Google Keyword Planner provides valuable data on each keyword, such as search volume, competition, and trends.

For each keyword displayed by Google Keyword Planner, you will see four metrics:

  1. Average monthly searches - This shows the range of the number of searches the term receives each month, so you know which keywords are getting the most traffic.
  2. Competition Map - This shows how difficult it is to get ad placements (usually depicted in three sections, i.e. low, medium, or high), but we can also use it as a basic metric to see the competition map on organic keywords.
  3. Top page bid (low range) - This section shows the lowest price an advertiser will pay for a top page bid.
  4. Top of page bid (high range) - This number shows the highest price an advertiser would pay for a top of page bid.

You can also use additional filters to find new keywords based on location, language, search network and timeframe.

Take the time to analyze this data and select keywords that are highly relevant to your business or content. Look for keywords with a good balance of search volume and competition – high search volume indicates popularity, while low competition means you have a better chance of ranking higher in search engine results.

Step 6: Expand your keyword list

Once you've found a list of relevant keywords, use the Google Keyword Planner to expand your keyword list even further. The tool will suggest additional keywords that are related to your initial search, allowing you to uncover hidden gems that you may not have thought of before.

Step 7: Explore Keyword Trends

Google Keyword Planner also provides valuable insights into keyword trends. You can analyze the search volume trends over time for specific keywords. This information can help you identify seasonal trends or emerging topics that you can leverage in your content strategy.

Step 7: Save or download your keywords

After conducting your keyword research, you can save or download your keyword list for future reference. This way, you can easily refer back to it when creating new content or optimizing your website for search engines.

That's it! By following these steps, you can effectively use the Google Keyword Planner to find valuable keywords for your marketing efforts.


In conclusion, the Google Keyword Planner is an essential tool for anyone looking to improve their online visibility. By following this step-by-step guide, you'll be able to uncover the best keywords for your business or blog, gain valuable insights, and stay ahead of the competition. Happy keyword planning!