Link Wheeling: How does it affect SEO?

Link Wheeling: How does it affect SEO?

 In the dynamic world of search engine optimization (SEO), link wheeling has emerged as a popular and effective technique for enhancing website visibility and rankings. This article aims to explore the concept of link wheeling, its benefits, and how to create a successful link wheeling strategy. If you're looking for ways to optimize your website's SEO efforts, link wheeling might just be the missing piece of the puzzle.

What is Link Wheeling?

Link wheeling is an SEO strategy wherein a network of interconnected websites or web pages is created to boost the authority and visibility of a target website. In a link wheel, each website or webpage links to the next one in a circular formation, ultimately leading back to the target website. This creates a link flow, amplifying the SEO value of the target website and improving its search engine rankings.

Link wheeling is a now obsolete SEO strategy that involved creating a network of interlinked websites and web 2.0 properties to funnel link juice and authority to a target website. While link wheeling used to be a popular tactic for manipulating search engine rankings, it is now considered a black hat technique and is strongly discouraged by search engines such as Google.

The concept behind link wheeling was to build a series of interconnected web properties, such as blogs, article directories, and social media profiles, and then link them together in a way that would pass PageRank and authority to the target website. This was done with the intention of artificially inflating the target site's search engine rankings.

However, search engines have become increasingly sophisticated at detecting and penalizing manipulative link building tactics. As a result, link wheeling is now seen as a risky and unethical strategy that can result in severe penalties for the target website, including being deindexed from search results.

Is link wheeling considered a black hat SEO technique?

Link wheeling is not inherently a black hat SEO technique, as long as it is implemented ethically and with the intention of providing value to users. It is important to focus on creating high-quality content and natural interlinking rather than manipulating search engine results.

How many websites should be included in a link wheel?

There is no set number of websites that should be included in a link wheel. The number can vary depending on the specific goals and niche of your website. It is more important to prioritize quality over quantity when selecting websites for your link wheel.

Are there any risks or potential penalties associated with link wheeling?

While link wheeling itself is not penalized by search engines, it is crucial to avoid any manipulative practices that violate search engine guidelines. Over-optimization, using irrelevant or low-quality websites, and employing spammy tactics can potentially lead to penalties. Always focus on providing valuable content and ensure that your link wheel appears natural to search engines.

Can link wheeling be effective for all types of websites?

Link wheeling can be effective for various types of websites, including blogs, e-commerce sites, or business portfolios. However, it is important to conduct thorough research and assess whether link wheeling aligns with your specific business goals and target audience.

Are there any alternatives to link wheeling for boosting SEO?

Yes, there are multiple other SEO strategies to enhance website rankings. These include building quality backlinks, producing valuable content, optimizing on-page SEO elements, improving website speed and user experience, and leveraging social media platforms.

How long does it take to see the results of link wheeling?

The time it takes to see the impact of link wheeling on your website's rankings can vary. It depends on various factors such as the competitiveness of your niche, the quality of the link wheel, and the search engine algorithms. Generally, it is recommended to give your link wheel several months to demonstrate its effectiveness, as SEO is a long-term and ongoing process.


In modern SEO, it is important to focus on building high-quality, natural backlinks from authoritative and relevant websites. This involves creating valuable content that naturally attracts links, engaging in outreach and relationship building with other website owners, and following best practices for on-page and technical SEO.